It has now become a religion in Bollywood to use Shahrukh Khan's name for publicity. Remember Son of Sardar? Ajay knew it was going to be flop because of Jab Tak Hai Jaan. So he tried out the sympathy publicity by saying to all that Srk's movie was not letting his Sos get enough screens. This did not work. The media reported that it was doing well. But insiders said it was terribly losing money. So theaters had to give it a run by decreasing the screens of Jab Tak Hai Jaan.
This time Himmatwala has released and it has got terrible reviews from critics. Hardly anyone in India is excited about the film. Thus, some Ajay fans have decided to pretend to be Srk fans to promote it. Here is the screen shot of their plan. Click it to read it.