Film sold to Eros at distribution rights of 68crs worldwide
and actual budget of the film was around 90crs, in this 25-30crs was only marketing budget.
Except CI, Rajasthan and punjab film failed to recover its Money. Overseas business will give it share of 7crs maximum.
It need to collect 61crs share from indian boxoffice only. But at max it can do 50crs share. Means 11crs loss.
1) In CP berar Distributor paid 3.20crs for SOS,but lifetime share will not cross 3crs in this territory.
2) In Nizam, Distributor paid 2.90crs, but it failed to recover even 1.5cr from this territory.
3) Same going for Delhi, Mumbai, Kolkata, Mysore and other circuits. Film will fall less in these territories.
MUST READ: This is the main reason for increasing 300 single screen theatres in its second week, in order to recover its money.
Over all film was needed to collect above 130crs to call a success, but makers claiming its budget as low and establishing it as a Success.
Ajay's decision to clash with SRK is not worked for movie, JTHJ which is in profits right from 7th day. SOS still failed to recover its huge costs.
Original Story here: http://www.boxofficecapsule.com/breaking-news.aspx?news_id=806